One of my favorite movies to watch during the Christmas season is It’s a Wonderful Life, Frank Capra’s fantasy drama starring Jimmy Stewart as George Bailey, a man who has given up on his dreams to help others. It’s always a good reminder how much your life matters and that good deeds, acts of kindness and… Read More
Often as business owners, we create a lot of activity without stopping to think about the strategy and what we’re really trying to achieve with our marketing. You may be doing “stuff” on social media, sponsorships, radio or TV advertising, etc. But why? And what are you getting out of it? The point is, if… Read More
Are you the type of person that notices when the little details are handled very well…or very poorly? I certainly am. And it’s the accumulation of those details that can make or break an experience because of how our brains process all of this information. If something stands out—for better or for worse—we tend to… Read More
When it comes to creating a world-class customer experience, you have to define and clarify what “world-class” means to you and to your customer base so you know what winning looks like. In other words, before you can meet or exceed your customer’s expectations, you have to know 1) who your customer is and 2)… Read More
When I started teaching marketing classes and coaching small businesses on the “how to” of building a brand based on the experience they provide to their customers, the concept gained traction around the idea of storytelling. So I developed this 3-part framework to help simplify the steps you need to take to get started. Part 1 – The… Read More
Welcome! I’m glad you’re here. It is my sincere hope that your experience will be memorable and that your time here will add value to your business and your life. This blog has been a few years in the making. I’ve been planning and thinking about it for a long time, but I’ve finally built… Read More
