As I have grown in my career, and as I have consulted with clients in different industries and backgrounds, it has become more apparent to me that the ingredients for success in marketing (or any functional area of business) are often the same and are usually very simple. If you have a marketing team, lead a marketing… Read More
How to Do Amazing Work
One of the core values of the team I lead is that “we do amazing work.” That matters to us because we have a vision to be the best marketing/creative/content team in our organization. To be the best, we have to be doing work that is so good (or amazing even) that it gets noticed… Read More
Two Essential Questions to Ask Yourself About Your Brand
One of my favorite movies to watch during the Christmas season is It’s a Wonderful Life, Frank Capra’s fantasy drama starring Jimmy Stewart as George Bailey, a man who has given up on his dreams to help others. It’s always a good reminder how much your life matters and that good deeds, acts of kindness and… Read More