Most businesses get into the rut of marketing their products and services by launching campaigns around their “new and shiny” things, by extolling their features, benefits and discounts, and just by simply pounding customers over the head again-and-again with the same cliched messages. The common factor that creates this seemingly endless cycle is that the… Read More

In an age where authenticity is everything—especially if you deal with a younger audience—there are some basic tenets to keep in mind when creating or expressing anything related to your brand. 1. Keep your promises. When traveling for work, I fly exclusively Southwest Airlines. They are consistently on time (or early), have the best fares… Read More

Often as business owners, we create a lot of activity without stopping to think about the strategy and what we’re really trying to achieve with our marketing. You may be doing “stuff” on social media, sponsorships, radio or TV advertising, etc. But why? And what are you getting out of it? The point is, if… Read More